(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

A California Cannabis Brand Targets Creatives With “Strains For Brains”

Reclaim your genius with Gen!us.

Promoting itself as a premium cannabis brand “designed to unlock the creative potential in all of us,” Gen!us’ products are meant to help users cut through the noise and everyday stress that creative people battle. The company plans to collaborate with “geniuses” in various fields to show how cannabis can positively affect one’s lifestyle, and will soon be opening a flagship “cannabis boutique” on LA’s ultra trendy Melrose Avenue near Fairfax. The product line includes a mix of full-spectrum pre-rolls, vape pens, flowers, and a concentrate they’re dubbing “sauce.” The Gen!us website also features a content Journal where patrons can check out articles with collaborators and ask the Genius Team various cannabis-related questions.

Watch an interview with CEO Chris Clifford and read more about the Gen!us product line here.

More Stories
Architecture, Arts + Culture, Homes + Spaces, Music + Podcasts

How Well Do You Know the History of Hollywood’s Capitol Records Building?

Did you know the red beacon on the spire continuously blinks the word “Hollywood” in Morse code?

Homes + Spaces

Desert Dream: John Elgin Woolf’s Mid-Century Desert Retreat

A legendary architect enjoys a romantic renaissance thanks to the Palos Verdes Art Center.